Traditional folk fest

Design of logo, identity, print and digital marketing collateral, merchandise and on-site fest signage.

White Oak Folk Fest is an intimate traditional folk festival in a big red barn in the rolling hills of the Driftless region of western Wisconsin. The fest logos tie in with the pre-existing logo for White Oak Savanna, the farm sanctuary venue for the event, and highlights their signature white oak leaf. The roundel logo evokes the pearl inlays on guitars, and other materials refer to old-school letterpress gig posters.