Best neighborhood memories

Logo update, identity overhaul, copywriting, print menus and ephemera, and restaurant signage.

Michael’s is a local, popular, neighborhood grill and salad bar known for its grilled hot dogs. I updated their long-time logo, and unified their different menu needs. During the pandemic lockdown, the owners revamped their interior order station system with new posters, signage, and table marketing. For exterior signage, we placed emphasis on happy memories created in the restaurant over the years, and the restaurant had great support from its neighborhood customers.