Protecting our green spaces

New logo and visual brand identity, collateral, website design and build.

A new Executive Director, recognizing the 50th anniversary of Friends of the Parks, sought to revitalize the organization. I collaborated closely with the team to evolve and update their logo system, establish a cohesive color palette and visual identity guidelines, and activate a fresh approach to messaging. My work included developing the architecture for an entirely new website, which I then designed and built in Squarespace, and training their in-house team for ongoing content management. This comprehensive refresh has been met with enthusiastic response, successfully attracting a new audience and increasing giving.